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SOLGAR_OOH_2023
Golden Lights
A cross-city OOH campaign transforming 12 digital billboards with S.A.D light tech to lift dampened spirits.
R&D
Creating a physical light to imitate the ambient movement and warmth of the sun.
Bottled Sunlight
Promoting Solgar's Vitamin D range. With Sun light known to boost vitamin D levels we imitated this with a bottle full of serotonin boosting sunlight.
Next project
Media
Running exclusively from 4-8pm on Blue Monday (16th January), Golden Lights emitted serotonin boosting light up and down the UK. Capturing the attention of many news outlets.
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